I am a generic snob. I usually refuse to buy the low end generic products available in our local grocery stores, I also shy away from the grocery store label if given the option. Lately, my local grocery store has been replacing some of my favorite name brand products with their own label exclusively, forcing me to leave town to purchase my favorite products. Pickles, baked beans and the product that inspired this article, olives have all been replaced by Hy-Vee brand products. Now there may be some products that they can get away with that kind of heavy-handed marketing strategy, but these three food types are deal-breakers for me.
This is not because I am a name snob, but because I am all about cooking for people and providing them with food that they like, and I contend that generic olives are mushy and contain more